“True preventive health relies on consistent, everyday habits at home,” said Steve Baltao, Chief Operating Officer of 88 TNL Group, Inc., as the company launched VITBLISS Philippines in Quezon City.
Bringing together influencers, industry personalities, company leaders, and guests for the official launch of VITBLISS Philippines
The launch adds vitamins to a group whose businesses already cover healthcare services, pharmacies, health maintenance, and cancer care. 88 TNL Group describes itself as a diversified healthcare group of companies committed to building an integrated ecosystem that enhances healthcare access, delivery, and outcomes. VITBLISS Philippines is exclusively distributed by the group through vitbliss.ph.
The product is a personalized vitamin card system developed in the Netherlands by VandenBrink Vitaler B.V. It is Asia’s first pharmacist-packaged vitamin cards. Each card covers four weeks and replaces bulky bottles with individual multi-dose cups that tear off for on-the-go use, which removes the complexity of traditional vitamin routines.
Licensed pharmacists prepare and package every vitamin card under European pharmaceutical regulations. The company says this ensures precise dosage control, safety, and nutrient combinations designed for optimal bioavailability, a response to growing consumer demand for safety and quality assurance.
The launch portfolio has eight wellness formulas for men and women: Foundation, Immune Booster, Energy, Beauty, Digestion and Intestinal, Joints and Bones, Sports, and 50+. Users can switch to a different formula the following month, so the range is built around changing needs rather than a single product. Shoppers can take a two-minute wellness quiz on vitbliss.ph to find the vitamin cards that match them.
Mick Uy, President of VITBLISS Philippines, walks guests and partners through the features and benefits of VITBLISS during the product launch
The target customers are active urban professionals, young mothers, and aging family members. Young mothers are a particular focus because they often serve as the primary health decision-makers in Filipino homes. VITBLISS also speaks to older adults concerned with mobility and bone health and to family caregivers who manage multiple health regimens.
Mick Uy, President of VITBLISS Philippines, said the brand is built on convenience and consistency. VITBLISS was founded in the Netherlands in 2021 by Richard van den Brink under VandenBrink Vitaler B.V., and its Dutch philosophy is “Everyday Balance.”